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Daily Archives: July 8, 2021

4 Tips That Can Aid in Raising More Money For Your Cause

Fundraising is often necessary in order to generate cash that can be used for a specific cause. While you’ve done some of that in the past, there may be some additional strategies that would aid in raising more money for your non-profit organization. Here are some tips that will help you refine the process and hopefully enjoy more participation by the wider community.

Review What Worked Well in the Past

Some of the hints about what to do in the future are found by taking an intensive look at hat has gone before. Some of your fundraising campaigns did better than others. What was it about those campaigns that allowed them to generate more returns from the community?

Identifying those specifics and relating them to an upcoming campaign can provide valuable ideas. Even though you may not be able to use the same approach, it could spark a similar strategy that is a good fit for this project. While evaluating your own past activities, don’t hesitate to do the same with past projects by other non-profits. Some of what you learn from them may also trigger an idea or two.

Consider the Donor Demographic You’re Targeting

What demographic is likely to exhibit the most interest in the project you’re launching? Is there a secondary demographic that may also be interested? If so, you want to appeal to the sensibilities of those to groups primarily while including some elements that appeal to a wider base.

The economic condition of those demographics is worth considering, but doesn’t have to be the only consideration. While wealthier donors are always welcome, many fund raising activities receive the majority of their support from those of more modest means. If your project is more likely to appeal to middle class or lower middle class donors, don’t hesitate to lean your promotional materials in that direction.

Identify Fresh Reasons Why People Should Donate

It’s easy to fall into a rut by creating a litany of why people should donate and using it from one campaign to the next. While everything on that list may be true, it can also get boring over time. Come up with some fresh reasons why people should support the cause and choose your campaign over that of other non-profits.

Keep in mind you don’t have to jettison the reasons you’ve used in the past. Feel free to include them in your current list, but present them in a new way. There are many ways of saying the same thing without losing the meaning. Being a little creative on this front could be the ticket to raising more money for your cause.

Make Responsible Use of Social Media

Social media has a lot to offer in terms of promoting any type of fundraising effort. It’s free to create accounts on the most popular platforms. The local and national reach on the most popular networks is substantial. You also create posts that others can share, something that adds a more personal and a bit of a viral element to your promotions.

While not neglecting the use of what has worked in the past, set up social media accounts and begin to build connections. Post about your campaign at least two or three times a week and include something that motivates followers to share those posts. You may be surprised at how much attention the accounts create, and how they increase the amount of money that comes your way.

Take a good look at what you already do. Is there room for improvement? If so, try these ideas today. It won’t take long to see how they make a positive difference.