Daily Archives: October 6, 2020

Why is booklet design important to your brand?

A booklet is a powerful tool that effectively helps promote brands and services. A company should always make sure that their booklet has a balance of relevant information as well as striking visual content. With the digital world ever-growing and changing it is very important to have a well-designed booklet along with your website, social media, advertising, marketing, and any other branding tools necessary. Like pamphlet design, booklets are vital pieces of information about your products and services that a customer can carry around with them – it is a constant reminder of your business and company.

Here are a couple of advantages of booklet design and why it’s important.

Promotional message

Booklets positively reflect your business among potential clients and distinguish you from your competition. It helps promote your brand to your target audience inform them what you do and what your business is about. Booklets, when promoted online on your website, can help customers know more about your brand and what you sell. By including both online and offline marketing methods, you are doubling the chances of consumers seeing your product or services.

Brings credibility

A well-designed booklet highlights the company’s products, services, values, objectives, and other important content in a credible manner. The design should be crisp, clean, and concise so that customers can easily understand your products. This booklet from Oriflame has a colourful and clear approach to interact with customers generating more leads. It clearly shows a range of images and content on each page specific to the design, when customers scroll through this booklet, they get just the right amount of information and it makes it easy to pin and save for later.


Most booklet and pamphlet designs are budget-friendly and used widely to give people information about your brand. It can be used to pass on a sale or a discount message or for meetings, events, and more. A well-designed booklet can be distributed anywhere to expand your company’s visibility and provide positive press about your company. Booklets are perfect for trade shows and networking opportunities. It can be carried anywhere and if engaging it will most likely be shared by customers with their friends and family members, which in turn will help your business.

Remember a badly designed brochure can say a lot about your business ethics and make customers lose faith in the brand. A good agency and a graphic designer will be able to work out exactly how you want your design to look depending on the message you want to put out and the audience you want to reach. Always keep it simple and use design elements like engaging visuals, fun copy, bullet points, spacing in between paragraphs, and type of font. So, your customer will be interested to read the booklet and not it down after reading half a page.

In conclusion

Be sure your booklet sends out a positive message about your company and any sales, discounts, and new product launches you may have. Providing too little or too much information will either keep people confused to be overwhelming, it’s important to know where to draw the line. You need to make it clear so your users can know what they expect from you as a brand. Add your branding details like your logo, goals, contact information like telephone number, website link, and email address. Now is the time to sit down and think about how you want to reach your customers through the right booklet or pamphlet design. Remember your design should never say look at me; it should say look at this!

Startups in Construction: How to Effectively Manage a New Business

There is no denying that running a startup can be quite exhilarating – especially due to all the potential opportunities for your new business to succeed. That said, just as there are opportunities to forge ahead and future-proof a startup, there are also plenty of potential pitfalls. After all, compared to a long-running business with plenty of clout and staying power, a startup does not have enough to bounce back from short-sighted business decisions.

It is the reason why running a startup in construction can feel like you are walking a tightrope. When the slightest mistake has far-reaching consequences, it pays to know how to get the job done right the first time. Fortunately, taking from the example of other successful startups in the industry can get the job done. Here are a few ways to effectively manage a new business in construction.

Ensure that your company has the proper coverage

Keep in mind that no matter which industry you choose, coverage is a crucial part of business management. While there are plenty of different types of coverage unique to your business, small businesses have the advantage of going for the business owner’s policy. The BOP has most of the insurance types relevant for your industry, and it is priced lower than the individual cost of each type of coverage.

The problem with not having the bare minimum of coverage is that your business will be vulnerable to legal issues. Keep in mind that even one potential lawsuit could very well tank a startup before you can realise its potential.


Ensure that your company prioritises quality over quantity

When it comes to working in the construction industry, it pays to be thorough and selective when it comes to your projects. After all, going for a project where you will barely break even will not do much to expand your business. That said, when you take charge of a project, it is crucial to be as thorough as you possibly can.

From the use of modern techniques and equipment to nailing compliance requirements through sound testing, going for quality makes you pay now to save money later on. It might be tempting to cut corners, but getting things right the first time to the best of your ability will show potential clients that you mean business.

On the topic of employee incentives

Last but certainly not least, keep in mind that your workers will likely not do their best if they aren’t provided sufficient reason to do so. If going for the bare minimum is going to earn them the same salary, there is little point in going the extra mile. Fortunately, the use of employee incentives will not only encourage your staff to try harder – it will also show them that your company cares.

Running a business in any industry is challenging enough, and the construction industry elevates the challenge to new levels. Thankfully, the tips above will provide an excellent first impression for potential clients, supporters, and employees.


Image:  https://pixabay.com/photos/housebuilding-new-building-site-1407499/