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Call of Duty Black Ops III is the biggest entertainment launch of the year

It’s not really surprising that Call of Duty Black Ops is the biggest video game launch of the year, what is impressive though, is the fact that it’s hands down the biggest entertainment launch of the year making $550 MILLION in it’s three day opening weekend, beating Jurassic World. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches. Digital sales of the game are also double what they were last year with retail sales of the franchise up significantly over the last two years. 

Engagement per player also set a new record for the Call of Duty franchise. Additionally, fans played more than 75 million hours online in its opening three days. Here’s what the team had to say about the news

Call of Duty: Black Ops III Multiplayer Beta

“Call of Duty’s millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise,” said Bobby Kotick, Activision Blizzard’s Chief Executive Officer. “Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium and bigger than any theatrical opening weekend ever.”

“The Call of Duty: Black Ops III launch is bigger than any game, any movie, or any entertainment launch this year. But more importantly, our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record”, said Eric Hirshberg, CEO of Activision Publishing. “Call of Duty is more than a game, it’s a year round passion for a growing base of millions of fans and it’s only gaining momentum.”

“As we‘ve said from the start, PlayStation is the best place to play Call of Duty and this record-breaking launch shows how true this statement is. Black Ops III is the biggest launch of the year so far and the PlayStation Nation is ready. We’re proud to call PlayStation the home of Call of Duty and look forward to supporting our community with DLC map pack content first”, said Adam Boyes, VP of Publisher and Developer Relations, Sony Computer Entertainment America.

On PlayStation 4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4 history.

“Call of Duty: Black Ops III is off to a great start at GameStop,” said Bob Puzon, senior vice president of merchandising for GameStop. “The game’s story line, new features and intense zombie mode, have helped make it our most successful title launch so far this year.”

As if those feats weren’t enough, Twitch has reported that it is also the most viewed and streamed game at launch. So if you are one of the few people that doesn’t own the game yet, what are you waiting for? Go add to the statistics!

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Paula has been a passionate gamer since she spent hours playing Crash Bandicoot and Spyro during her childhood. Sticking mainly with Xbox after achievements were introduced, she spends the majority of her time trying to increase a virtual number, which currently stands at 405,000GS. She is also a massive fan of RPG's and sarcasm.


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